I'm getting the new Atari 2600+. It's an emulation based system but I really like the way it looks. It's upset some purists too! I'm currently watching a Pat the NES Punk video where they are really tearing it apart. I think they are being a little too pessimistic about it. Sure it's not 100% compatible (right now at least) but damn! It's a nice looking machine and it's official hardware. The price is pretty good too for a cool little thing like that. Some people just want the moon on a stick!
Honestly, they're probably a bit jaded from the previous one. The VCS *really* didn't do well. It was hyped left and right by the company and then was a colossal dud upon release. Barely any support, tiny game selection that hardly expanded, and so on. The only good thing that could be said was "it wasn't vaporware".
This is one of those cases where I'd strongly suggest waiting until reviews have come out. Specifically reviews from people who aren't completely overtaken by nostalgia. As it is, I went and had a look at the site, and there are red flags that immediately popped up. I saw that compatibility chart with games that either A: work, B: are untested (???) or C: outright can't work. That isn't a good sign. There's no excuse for ANY of those to not work, particularly considering how simplistic and primitive the original hardware is... it should be child's play to get any of these, even bootleg carts, to work.
Unfortunately, the old Atari is dead and has been for decades. The company as it exists now is not actually Atari, it's a different one having simply bought the name/rights. Worth keeping in mind. Doesn't mean they won't put out a decent product, mind you. They just might. But one way or another it's an expensive device, and it's worth being careful with your hard-earned money.
Also, the horrible mess that is the Intellivision Amico likely probably soured them on this concept as well. What a disaster THAT is. And it's not even out yet.