This reminds me of one of the single stupidest greed showcases I've ever heard of.
Are you ready for this? I have to provide a link to this one, lest anyone think I'm making this up. It's that stupid.
BMW starts selling heated seat subscriptions for $18 a month
Now being sold in South Korea, the UK, and elsewherewww.theverge.com
I dont need to say much else, do I? I think that speaks for itself.
I cannot abide by the greed that BMW demonstrates, especially with my far cheaper Dodge, I own my heated seats, my heated steering while, and in snowy conditions I prefer my traction control to be off (traction control by causing individual wheels to brake), when on, it does things contrary to my input. Plus the U Connect console system is the best in the business.