I like the interpretation. To NTs we are a puzzle they don’t understand.
Consider such a metaphor purely from a marketing/advertising perspective. That in an instant and no further, such a simple metaphor leaves people with a simple understanding. That we are a puzzle to them. -No more, no less.
In essence, the metaphor does not explicitly tell them to actively seek more about who and what we are. That for most people it will just evoke the shrugging of their shoulders and to leave it at that.
Personally I see such a dynamic as more the problem than the solution. That while the simplicity of such a symbol evokes strong feeling to you or I on the spectrum, that it just "goes off a cliff" for those who do not relate to it as we do. That it requires something more.
A message that may be too complex for a single symbol to adequately reflect a need to motivate the masses in understanding not only that we are different, but why we are different. A perspective I have gained largely through the unfortunate experience of having to deal with those within my closest social orbit who may or may not acknowledge my autism, but continue to not understand it at all.
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