Looks like the retailer "Toys R Us" is going to make a brick-and-mortar comeback. Hope it works out.
Toys 'R' Us, back from the dead, will open US stores in 2019
Toys 'R' Us, back from the dead, will open US stores in 2019
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Maybe it was better financially to declare bankruptcy first?
Oh wow! Well I hope they make a comeback.They did in September of 2017. However the only party to ultimately profit from it were all the lawyers. Within six months the bankruptcy went only one direction- south.
5 reasons Toys R Us failed to survive bankruptcy
If they can make physical toy shopping into an "Experience", then they can make it. The experience has to be something you can't get online. Possibly let people try out toys there, have employees demo-ing them, etc.