Welcome, Atari 2600
September 11, 1977
Atari pressed play on a new sales strategy 44 years ago today, debuting a console that revolutionized home video gaming. The Atari Video Computer System — later rebranded Atari 2600 — began selling at Sears for $199. Each box contained two joysticks and paddle controllers, as well as “Combat,” a cartridge stocked with various tank and plane games. (“Combat” was not the company’s first home video game, however; that honor belongs to 1975’s “Home Pong.”)
Atari 2600 featured better games, sharper sound, and more vivid graphics than its competitors. In the late 70s, Atari was able to separate further from the pack thanks to funding from its parent company, Warner Communications, which allowed for the development and licensing of more exciting fare. Atari’s revenues skyrocketed in 1980 with the release of a home version of “Space Invaders,” the hit Japanese import — many fans purchased an Atari 2600 specifically so they could save the world in that game. The console remained in production for 15 years, ultimately selling more than 30 million units and earning a place in the National Toy Hall of Fame.

Atari pressed play on a new sales strategy 44 years ago today, debuting a console that revolutionized home video gaming. The Atari Video Computer System — later rebranded Atari 2600 — began selling at Sears for $199. Each box contained two joysticks and paddle controllers, as well as “Combat,” a cartridge stocked with various tank and plane games. (“Combat” was not the company’s first home video game, however; that honor belongs to 1975’s “Home Pong.”)
Atari 2600 featured better games, sharper sound, and more vivid graphics than its competitors. In the late 70s, Atari was able to separate further from the pack thanks to funding from its parent company, Warner Communications, which allowed for the development and licensing of more exciting fare. Atari’s revenues skyrocketed in 1980 with the release of a home version of “Space Invaders,” the hit Japanese import — many fans purchased an Atari 2600 specifically so they could save the world in that game. The console remained in production for 15 years, ultimately selling more than 30 million units and earning a place in the National Toy Hall of Fame.