That is what COD Black Ops 6 feels like. Like they knew what a game needed to have, maps, challenges, loot, intelligence gathering, ammo and maps and a story and they just forced everything into something that had all of that but no one cared at all about the game or the story. It feels like a box of cereal containing cereal.
This is actually one of the reasons why I mostly dropped AAA games overall.
I usually describe it as "cookie cutter design". Basically, what happens is not so much a lack of creativity, but a lack of being ALLOWED to use that creativity.
Since big games like that cost an extreme amount to make, and since Corporate always MUST please their gods (shareholders), well, anything that is considered a "risk" to sales is typically avoided.
Creative things, stepping outside the normal boundaries, or stuff like that, just aint gonna fit the bill. Because that isnt safe for investors, so to speak. Like, FPS games are VERY popular in the AAA space. But they also all tend to play the same overall. Not a whole lot of identity to them... as you put it, a box of cereal containing cereal. As you continue with the hobby, you are likely going to see this more and more yourself. Like, obviously you can expect the CoD games to mostly be the same as each other... that makes sense, it's all from the same series, yeah? But you'll quickly find that games outside of that series still play just like it too. Because that is safe design.
This also means that when something new shows up somewhere that promises extreme popularity, Corporate will notice it, and Corporate will demand that it be included in every freaking game. Something I'm betting you havent encountered is the idea of a "crafting" system. These arent present much in shooters, but they're VERY common in other types of games. But they often just... arent very interesting. It is clear that they often arent put in there because they make sense for the game's design, but instead they are put in there because it's a popular mechanic that has worked well in OTHER games... therefore it must print money (so corporate thinks, anyway). It didnt used to be there, but then a little game called Minecraft appeared, and had such colossal success that it sent shockwaves throughout the entire industry. Suddenly, concepts used in that... particularly crafting... started appearing EVERYWHERE. This had such a huge impact that even a decade after Minecraft's appearance, this has not slowed down whatsoever (which is enhanced further by the fact that Minecraft itself also has not slowed down).
Now it's possible to do really interesting things with that concept... but Corporate doesnt like "interesting". They like "safe". So the idea of crafting is done in like the most absolutely basic way possible, making it often just... boring.
It feels like someone said, "Make a game." It is so bad.
That's pretty accurate, yes. The other big thing I find frustrating about the big-budget games is that there are so few different genres here. Gaming as a whole, there have been LOTS of genres. At different points, certain genres show up more often because they are popular (like how platformers were big back in the 90s), but still, lots and lots of different types of games.
But now? On the AAA side of the industry, there are very few. Most genres are just outright missing. Strategy games? Nope. Puzzle games? Nope. Lots of others, also nope.
Stick to the safe ones, make those... what's that, developers? You dont have any passion for those? FREAKING TOUGH. The shareholders demand a blood sacrifice. Blood, sweat and tears... to make this one safe thing over and over again.
They were very blunt behind closed doors when it came to the importance of shareholders and what seemed almost like contempt for the gaming community.
What's really sad to me is that lately this sort of thing aint just behind closed doors anymore. A lot of the big companies have been increasingly open with that contempt, very blunt about it and not hiding it at all. Like the whole "gamers should get used to not owning their games" incident not too long ago. Among others. It's gotten pretty darned spiteful.
Yet the gaming community still just eats it all up like good little consumers. "Thank you sir, may I have another?"
They KNOW the big guys dont care about them, they know that these companies are taking advantage of them, they know the business practices are downright abusive and predatory. They know all these things and will complain about them endlessly. They'll review them negatively. They'll even declare that they're going to boycott them, which led to things like this infamous moment:
I think that rather sums up the relationship between the players and the big companies rather well. And it's only gotten so much worse from there.
I cant count the number of times I've heard the phrase "vote with your wallet" followed immediately by that person opening their wallet to vote the same way as last time.
I've always had trouble understanding that.