Many years ago I got a phone call from a mob doing a survey for Coca Cola. They asked me if I associate Coke with fun. I said "I normally associate it with cheap scotch.".I worked for a research bureau many years ago.

The girl tried again - "But do you associate it with fun?". "Sorry sweetheart but I'm a grown man, not a child. I associate Coke with aggressive marketing and Type 2 Diabetes.".