The only time colour matters is when their is a discernible difference. Is your TV giving the same colour as your neighbour,
In my country it would seem many consumers never even bother to inspect or alter all the controls that can dramatically change the appearance of their picture. That they just live with it as it came brand new by default. (Which can sometimes be very good or very poor.)
I used to plead with my cousin to allow me to correct the color on her television (both cable HDMI and Roku HDMI sources) and she always declined, remaining in blissful ignorance.