I recently heard of a subculture that has an obsession with maximising looks: Looksmaxxing
Everything is maxxing something...
Gymmaxxing, Stylemaxxing, Smellmaxxing?!
Hardmaxxing is the practice of using cosmetic surgery to improve your chances of getting a date.
I feel it's ripe for a Louis Theroux documentary, where he gets immersed in the culture, eventually getting Looksmaxxed himself!