Pink Jazz
Well-Known Member
I was wondering, which fashion brands do you consider to be dead or fading?
I think Nautica is a prime example. The brand was in its prime in the 1990s, but ever since David Chu sold the brand to VF, VF completely mismanaged the brand, leading to the brand fading into irrelevance. This year VF sold the brand to Authentic Brands Group, a company known to buy dead or fading brands.
I think Nautica is a prime example. The brand was in its prime in the 1990s, but ever since David Chu sold the brand to VF, VF completely mismanaged the brand, leading to the brand fading into irrelevance. This year VF sold the brand to Authentic Brands Group, a company known to buy dead or fading brands.